The Making Of: Sean Watkins Video

For the campaign concept of D'Addario Nickel Bronze strings players were asked to reveal the unique character of their acoustic guitar. This video was created as an accompanying asset to that campaign. Using the heartwarming backstory of Watkins Family Hour band member Sean Watkins this video ties directing into the campaign by providing insight into how he and his instrument have developed unique musical character.

Video Concept Creator & Art Director